E-commerce Marketing Vs. E-commerce Advertising

 Aren’t marketing and advertising the same thing? Not quite.

E-commerce marketing covers every aspect of driving engagement and awareness of your brand. You want people to get to know who you are and what you offer. Advertising comes into play once they actually recognize your brand.

E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. This can include display ads, banner ads, even dynamic ads.

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