Paid Search Marketing for E-commerce

 Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.)

Here’s how it works:

  1. You choose a platform to market on, such as Google Ads.
  2. Sign up for their platform and create an account.
  3. Create a campaign, which will keep similar ads together.
  4. Upload an image and add a copy to create your ad.
  5. Select your target audience. Targeting varies by platform but can include demographics, location, and user behavior.
  6. Set your budget.
  7. Publish your ad.

Paid search ads can show up at the top of the search results, like this:

e-commerce marketing - example of paid search ads

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