The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

 There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions.

However, with so much competition, standing out can feel like an impossible task.

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

Selling products or services online requires a special touch. The same strategies local businesses use just aren’t as effective.

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you.


I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.


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